SCOTTSDALE, AZ--Swiss America Trading Corporation today announced the release of "True Wealth," a new daily radio/Internet broadcast simulcast on True-wealth.com, KKLA.com, and Buycoin.com.

True Wealth host, Craig R. Smith dispenses daily doses of economic history based on Biblical truth, from Christian worldview perspective of society and economics. The two-minute True Wealth feature follows the "Swiss America Market News Update," airing daily at 4:01 PM PDT on KKLA.

The program seeks to equip the listener with fresh nuggets of wisdom gleaned from years of research on the subject. According to Mr. Smith, "Together we will uncover the ancient secrets of the most powerful truth on earth -- God's Truth. Christians are called to lead way in modeling His pattern for stewarding both heavenly and earthly wealth."

Smith explains his mission, "Never underestimate the power of a Biblical worldview--especially in the face of increasing confusion. Over the last ten years I have dedicated my company to helping educate Christians on the truth about money management and diversification of assets from a Biblical, Constitutional and free market perspective. Maturing Christians owe it to God, our family, church, and community to be able to clearly define and model a Christian view of true wealth -- especially as we jettison into cyberspace during the next century."

SAMPLE PROGRAM TOPICS

-- The Bible has more verses that discuss money than it does on salvation.
-- How do you measure true wealth? Money? Things? Relationships? Happiness?
-- True wealth is based on a relationship with God through His Son Jesus Christ.
-- Economics can be likened to a window into our soul.
-- Program interviews with men such as Dr. John Avanzini, Dr. Ed Cole, R.E. McMaster, Jr., Larry Burkett, Mark Skousen, Dennis Peacocke and many more.
-- Biblical money consists of substance, not symbolism.
-- True money is scarce, portable, divisible, and a store of value over time.
-- Modern credit/debt system originated in 5000 B.C., clay Babylonian credit cards.
-- Did you know that the root meaning of the word debt is "death?"
-- Why do less than 20% of Christians tithe, according to Barna Research?
-- Christian businessmen arise ... develop proprietors, not hirlings.
--Discovering "True" wealth requires having a balanced, long-term perspective from God's word and our rich Christian heritage. With the help of an abundance of godly counselors, Smith is dedicated to raising up a generation Christian leaders who is willing to take personal responsibility and promote accountability.

FOR MORE INFORMATION ABOUT BROADCAST CONTACT THE PRODUCER, DAVID BRADSHAW AT ideaman@true-wealth.com.